|
Baidu: Phoenix Nest on Time
Baidu's (Nasdaq:BIDU) ad auction system "Phoenix Nest" is in its final stage of testing and on schedule for release in the second quarter of 2009, reports National Business Daily quoting Baidu Sales Vice President Shi Youcai on March 3. Shi said Phoenix Nest is a system update, not the second commercial product after bid-ranking. During its fourth quarter 2008 conference call, Baidu said the system, with improved relevance and additional customer tools, would be "broadly available" in the second quarter. Currently being tested on the right-hand side of Baidu search results, Baidu management said Phoenix Nest would potentially be offered for left-hand and top-left spaces.
Since "the issue" last November, Baidu has strengthened management of its local agents and emphasized honesty and corporate culture as the foundation of business performance, said Shi. On November 15, 2008, China Central Television (CCTV) reported that Baidu had allowed unlicensed medical providers to appear in its search results and sponsored links section. Baidu subsequently removed a portion of its paid-search listings.
|
