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Alibaba.com Plots H1 E-Commerce Services
Alibaba Group subsidiary Alibaba.com (1688.HK) plans to release three new services in the first half of 2009: a new mobile TrustPass service, business analysis and recommendations, and an updated "Winport" version. The new mobile TrustPass service will send shop information to subscribers' handsets via SMS and can be tried for free by purchasers of new one-year TrustPass memberships, priced at RMB 2,800 per company and RMB 2,300 per individual. Alibaba.com is also offering once-a-month business analysis, recommendations, and traffic data to users, as well as an updated version of e-commerce product "Winport" V 2.0 that includes multiple display modes and password-protected private space. Market prices for products comparable to its new TrustPass, business analysis and Winport services are RMB 800 per year, RMB 1,000-1,500 per year and RMB 2,000-3,000, respectively, said Alibaba.com.
Alibaba.com also announced plans to adopt a pay-per-click model for the top five rankings in its paid listing service with a minimum price of RMB 0.2 to RMB 2 per keyword starting March 1. Only China TrustPass members, the paying members of Alibaba.com's China marketplace, can use the service, and users need to open their account with a minimum of RMB 1,000. A current company promotion offers users who recharge paid listing accounts with RMB 1,000, RMB 2,000, RMB 3,000 and RMB 5,000 an additional RMB 188, RMB 388, RMB 588 and RMB 988, respectively.
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