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Google China: '08 Mobile Stats, '09 Strategy, SafeSearch Chinese Version
Google (Nasdaq:GOOG) China's mobile search traffic increased four-fold in 2008, making China Google's third largest mobile search market behind Japan and the U.S., reports qq.com quoting Lin Bin, vice director of Google China's engineering institute. Google China's mobile map usage climbed seven-fold in 2008 to come in second after the U.S. According to an unnamed source, the company plans to use its cloud computing technology to improve mobile, MP3 and map search services in 2009. Google China's map products have begun generating revenue and the company may consider increasing revenue via advertising, said Google China technology director Li Yi. Google China launched a beta version of its MP3 search service (www.google.cn/music) through a partnership with music site Top100.cn in early August.
Google is developing a Chinese version of its "SafeSearch" software, designed to block sites with pornography and explicit content from its search results, reports Beijing Youth Daily quoting Google China vice general manager Yang Pingyong. Baidu (Nasdaq:BIDU) has deleted 3,900 pieces of "low-brow" information and blocks 80% of vulgar online content worldwide, said Baidu COO Ye Peng. Baidu's online forum channel Baidu Post Bar has closed more than 100 forums and over 200,000 posts that referred to sensitive topics including sensuality and sex, said Ye.
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