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Elong Answers Ctrip With Best Price Guarantee
Online travel services provider eLong (Nasdaq:LONG) announced March 16 that it will begin compensating customers who find lower prices for eLong's contracted hotels on competitor Ctrip.com International's (Nasdaq:CTRP) site with three times the difference in rates, Nanfang Daily reported.
eLong will make a list each week of hotels whose price on eLong.com is higher than on Ctrip.com, and compensate users with cash when they book the hotels through eLong and check in, the report said. In an initial comparison, eLong found 90, or less than 1% of its more than 10,000 contracted hotels, offer higher prices on eLong than on Ctrip.com, said the report.
Ctrip.com announced that it had started a best price guarantee promotion for its hotel booking serviceearlier this month, offering compensation of three times the difference in rates to customers who find lower prices elsewhere.
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