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China Mobile Signs 10 Content Providers for Mobile Reading
China Mobile (NYSE:CHL, 0941.HK) plans to invest RMB 500 million to establish a mobile reading base in Zhejiang in the next five years, with RMB 50 million to be invested within two years, reports 163.com quoting a September 23 company announcement. The reading platform is currently available for free to customers in Zhejiang province, the report said.
China Mobile plans to sign 10 content providers to join with in promoting the mobile reading industry, and has already entered similar partnerships with more than 400 publishing agencies, the report said. Under current partnerships, the mobile reading base is in charge of operation, technical support and sales promotions.
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