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Coca Cola China Embroiled in Online Video Piracy Suits
Beijing-based online video company Union Voole Technology (Voole.com) is suing The Coca Cola Company's (NYSE:KO) China subsidiary, for the company's sub-brand "Minute Maid" ads shown during broadcasts of domestic TV series "Wang Gui Yu An Na" on Beijing-based video site Youku.com, TechWeb.com.cn reported September 22 quoting a lawyer for the Chinese Online Video Anti-Piracy Alliance. The case is among 111 lawsuits filed so far by the Chinese Online Video Anti-Piracy Alliance against Youku.com in Beijing Haidian District Court. Voole is seeking RMB 686,386 in compensation from Coca Cola and Youku.com, said the report.
Previous reports said the alliance plans to sue Youku.com for broadcasting 503 pirated TV episodes and movies and is seeking RMB 50 million to RMB 100 million in damages.
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