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China Gets Stricter on Foreign Games
The General Administration of Press and Publication (GAPP) intends to tighten approval criteria for online game imports in an effort to protect the development of domestic online game enterprises and avoid the excessive penetration of foreign culture among Chinese youth, reports Sohu quoting GAPP Technology and Digital Publishing Bureau Director Kou Xiaowei on March 16. GAPP will move from inspection standards that treat domestic and foreign games equally to become more strict when dealing with influential games such as The9's (Nasdaq:NCTY) licensed MMORPG World of Warcraft, said Kou.
GAPP is scheduled to hold a meeting with online game companies on Wednesday to disseminate information on approval processes, new import-directed policies, the fatigue system and other topics.
The central government supports the export of domestic online games as a way to promote Chinese culture, and the GAPP plans to organize an overseas roadshow for domestic companies to cultivate efforts abroad, according to another Sohu report quoting Kou.
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